Project Description

Advertising for ParticipACTION

ParticipACTION’s Top 150

To celebrate our country’s 150th anniversary, ParticipACTION asked citizens to help us create a Top 150 list of physical activities that define us as Canadians.

As director of photography, I had to adapt the style and production to accommodate a smaller budget while maintaining a high quality visual signature. The use of a RED Camera with only three lenses was a wise choice in order not to waste time, as well as a reduced crew to be very mobile and be able to move quickly in downtown Montreal